Private Physique Coaching · Limited Roster

Change your entire physique in eight months. Built on 18 years of finding out what actually works.

One coach. A handful of clients at a time. Training, nutrition, and lifestyle built around the person you actually are — not a template with your name pasted on it.

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0 yrsof personal, documented trial and error

Fewclients accepted at any one time

0/7direct access to your coach

$0/dayflagship 1:1 coaching

The Proof

Eight months. That's it.

This is a real client-speed transformation — not eighteen years condensed into a photo, but what a focused eight months looks like when the plan is right. Eighteen years of trial and error on myself is what makes eight months possible for you.

Before — start of an 8-month coaching transformation

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ROLL 01 / FORGED-LEAN EXPOSURE: 8 MONTHS DEVELOPED: PRESENT DAY

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Flexible, not forced

Meal plans built around food you already like eating — not a template plan you'll quit in three weeks.

Deliberately small roster

I take a few clients at a time so every plan gets real attention, not a copy-paste spreadsheet.

Unlimited access

Direct line to me for questions, adjustments, and the moments you need pushing through, not just a weekly check-in.

"He didn't just hand me a plan. He rebuilt how I think about food, training, everything."

— Client, Private 1:1, 7 months

"First coach who actually answered at 11pm when I was about to cave on a plan."

— Client, Full Lifestyle, 5 months

"The flexible dieting approach is the only reason I've stuck with anything this long."

— Client, Private 1:1, 1 year

"You can tell he's lived it. Eighteen years shows up in the small details of the plan."

— Client, Self-Guided → Private 1:1

"He didn't just hand me a plan. He rebuilt how I think about food, training, everything."

— Client, Private 1:1, 7 months

"First coach who actually answered at 11pm when I was about to cave on a plan."

— Client, Full Lifestyle, 5 months

"The flexible dieting approach is the only reason I've stuck with anything this long."

— Client, Private 1:1, 1 year

"You can tell he's lived it. Eighteen years shows up in the small details of the plan."

— Client, Self-Guided → Private 1:1

The Philosophy

This didn't start as a business. It started as 18 years of experimenting on myself — what worked, what didn't, what actually holds up outside a 12-week photo shoot.

Most coaching is a template with your name typed into it. I coach the way I trained myself: slowly figuring out what actually sticks, adjusting when life gets in the way, and never pretending a plan matters more than the person following it.

The transformation photos are real — mine included. What you see is 18 years of work condensed into a before and an after. What I build for you is that same 18 years of lessons, compressed into a plan you can actually live inside.

I only take on a few clients at a time, because unlimited access means nothing if I'm spread across fifty people. You get me — not a template, not a junior coach, not an autoresponder.

— Coach & Founder, Forged & Lean

Programs

Three ways to work with me.

Pick the level of access you want. Every tier is built around your food preferences, schedule, and goals — none of it off the shelf.

Self-Guided

The framework, without the daily access.

$200 /month

Billed monthly, cancel anytime

Custom training program, updated monthly
Flexible dieting meal framework
Progress check-ins every 2 weeks
Private client resource library

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Private 1:1 Coaching

The flagship program. Unlimited access to me, daily.

$600 /month

≈ $20/day · billed monthly, cancel anytime

Fully custom training & nutrition, built around you
Any split, any day count — PPL, upper/lower, bro split, whatever fits your schedule
Option to schedule in-person training days with me
Unlimited direct access to your coach
Flexible dieting — real food, no gimmick lists
Weekly check-ins and live plan adjustments
One of a handful of active clients, ever

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Full Lifestyle

Everything in Private 1:1, plus lifestyle coaching.

$900 /month

Billed monthly, cancel anytime

Everything in Private 1:1 Coaching
Sleep, stress, and daily-habit coaching
Priority scheduling and plan changes
Built for clients rebuilding their whole routine

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What's Actually Included

No templates. No autoresponders.

Meal plans built around what you like

Flexible dieting means your plan is built from food you'll actually keep eating six months from now, not a list you dread.

Unlimited access to me

Questions, adjustments, and the pep talk you need before a workout you don't want to do — I'm reachable, not gated behind a support ticket.

A genuinely small client list

I take on a handful of people at a time on purpose. Your plan gets real thought, every week, not a recycled template.

Your split, your schedule

Push/pull/legs, upper/lower, bro split, 3 days or 6 — I build the program around the split and frequency that actually fits your life, not the other way around.

Questions

How this actually works.

What happens after I apply?

I read every application myself. If it looks like a fit, I'll reach out within 48 hours to set up a call and talk through your goals before anything is finalized.

What am I actually paying for at $20/day?

Not a PDF. A fully custom training and nutrition plan built around your split and your food, weekly check-ins, live adjustments when life gets in the way, unlimited direct access to me, and the option to train together in person — not a support ticket queue. The daily framing is intentional: it's less than a lot of people spend on coffee, for the thing that's actually changing your body.

How long until I see results?

Depends on where you're starting and how consistent you are, but eight months is a realistic benchmark for a real physique change — that's roughly what my own most recent transformation took. Some clients see it faster, some take longer. I'll give you an honest timeline on the call, not a marketing number.

What's your background — are you certified?

I'm self-taught. Everything I coach with came from 18 years of testing it on my own body first, then proving it out with clients — not a certificate on a wall. If that matters to you, read more on the About page.

What if I have an injury or a health condition?

Tell me during the application. I'll build the program around what you can safely do, but I'm not a physician — anything that needs a diagnosis or medical clearance gets referred to your doctor or a physical therapist first. Your safety comes before the plan.

Do I need a gym membership or special equipment?

No specific gym or setup required. Tell me what you have access to — full gym, home setup, minimal equipment — and the program gets built around it, not the other way around.

Am I locked into a contract?

No. Every tier is billed monthly with no long-term contract. If it's not working for you, you can stop — though with a roster this small, I'd rather hear what's not working and fix it first.

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This isn't a checkout page.

I only take a few clients at a time, so every new spot starts with an application — not a credit card form. Tell me where you're at and where you want to go.

I read every one of these myself. If it's a fit, I'll reach out to set up a call.

SPOTS ARE LIMITED
APPLICATIONS REVIEWED PERSONALLY
RESPONSE WITHIN 48 HOURS

Step 1 of 3

Full Name

Step 2 of 3

Phone or Instagram

Program of Interest

Step 3 of 3

What's the goal, and what's stopped you before?